Data Analysis for a Music CompanyYou are working for a company in the music business. They make stereos, musical instruments, produce CD's, etc. Their business is in a slump. So they decided to do a survey of college students on a variety of issues, presumably to develop an effective ad campaign and perhaps restructure their operation. Basically, they wanted to know about college students' interests and practices vis-à-vis music. Their survey was administered to a random sample of students taking a course in elementary statistics at Penn State. Their resources were a bit limited so they decided to save money by picking a "typical" state university to do the survey. They asked a stat instructor if he would have students in his Stat 200 class fill out the survey. The instructor said he had already planned on having students fill out a survey for use in class projects, so he would just add in the items the company was interested in. The president of the company hired the members of your group to look at the data, prepare a report to her, and do whatever statistical analyses appropriate to support your conclusions and recommendations. They hired you after the survey was completed, so you had no opportunity to suggest changes in the survey and/or how and to whom it would be administered. The items on the survey form were as follows: C1. What is your gender? Male ___ Female ___ C2. What is your race? Caucasian ___ Non-Caucasian ___ C3. Which kind of growth is most important in college? Intellectual ___ Social ___ C4. What type of TV show do you prefer to watch? Comedy __ Drama ___ Mini-Series ___ Other ___C5. What is your favorite kind of music? Alternative ___ Classic Rock ___ Rap ___ Top 40 ___ Other ___ C6. What is your least favorite kind of music? Heavy metal ___ Rap ___ 4: Country ___ Other ___ C7. Does MTV show favoritism in type of music played? No ___ Yes ___ Don't know __ C8. Do you belong to a music club? No ___ Yes ___ C9. Do you watch music videos? No ___ Yes ___ C10. Which do you prefer? MTV ___ VH1 ___ No preference ____ C11. How many music CDs do you buy each year? Number of CDs ____ C12. On average, how much money do you spend per month on Cds? Dollars _____ C13. How much are you willing to spend on a stereo system? Dollars _____ C14. Do you play at least one musical instrument? No ___ Yes ___ C15. How many "albums" have you bought in the last year? Number of Albums ____ C16. About how many CDs or cassettes do you own? Number of CDs or Cassettes ____ C17. If you were stranded on a deserted island, which would you prefer to have? Telephone ___ TV ___ CD player/stereo ___ C18. Do you prefer to study with music or without music? Without music ___ With music ___ C19. Do you feel that your interests in music have broadened since coming to college? No ___ Yes ___ C20. Do you have a significant other? No ___ Yes ___ The responses of the students surveyed were stored in the following data set: wlh_01.txt. Project Requirements.
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